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The glossiest strands come from both within (via a nutrient-rich diet) and without
(courtesy of conditioners and shine sprays). Stylists are so particular about a model’s
hair health that they will often send her product care packages a week before the shoot.
For what Paves calls “million-dollar shine,” he suggests models wash their hair the night
before and then let it air-dry. “Hair is much stronger when it’s naturally dried; plus, your
scalp’s own oils are better than any product.” Generally, all Paves does the day of the
shoot is smooth hair with a brush or curling iron. “When you dry hair with heat, the
cuticles open, causing brittle-looking shadows on the hair shaft that prevent hair from
looking shiny and bright,” he explains. Instead of hairspray, he uses Kerastase Lait
Nutri-Sculpt to hold hair in place. “It seals the little flyaways, but your hair won’t get stiff. ”

from marieclaire.com